Prof. Isaac O.C. Onigbinde
Supporting his teaching is a record of achievement in academic research; Professor Onigbinde has to his credit over sixty scholarly publications.
Isaac O.C. Onigbinde
Professor
Brief Profile
Professor Onigbinde is a distinguished scholar, seasoned marketing strategist, and business consultant. He currently serves as Professor of Marketing and Business Strategy in the Department of Business Administration, College of Humanities, Social & Management Sciences and as Director, Centre for Research and Innovation.
Academic Qualifications
- Ph.D. in Marketing & Strategic Management, Babcock University Business School
- M.Sc. in Business Administration (Marketing), University of Lagos
- PGD in Business Administration, University of Nigeria, Nsukka
- B.Sc.(Hons) Social Science in Psychology, University of Lagos
Research Interests
- Consumer Behaviour
- Entrepreneurial Marketing
- Energy Marketing (Oil & Gas)
- Marketing of Financial Services
- Business Development Strategy
Professional Experience
His professional journey spans both corporate and academic sectors. He worked with Nigerian Breweries Plc and European Soaps & Detergent Ltd, before moving into academia in 2010. He joined McPherson University in 2012, as a pioneer faculty member and rose to the rank of Professor in 2022.
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